Maximize Customer Value to Make More Money Online

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103 students enrolled

Learn how to effectively maximize customer value : a comprehensive approach to marketing for maximum conversion rates

5 rating

(1 Reviews)

103 students enrolled

Course Content

3 sections • 10 lectures •

	Introduction		min
	Give people time to make a choice		min
	The consumer decision making triangle		min
	The pyramid of Maslow is very important for a copywriter		min
	Pain is what moves people to take action.		min
	Copywriting Secrets for a copy that sells		min
	The Famous bridge to HEAVEN		min
	Help people become the best version of themselves		min
	Use pain as a conversion enhancer		min
	The Value equation according to a MILLIONAIRE		min

Requirements

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Description

Maximizing customer value is about deploying customer marketing efforts to maximize the total profit generated from every customer.

What is Customer Value Maximization?

Customer Value Maximization is the group of practices and measures employed to tempt customers to improve the frequency and number of their transactions and to expand the period they remain engaged as customers of a company.

Once a new customer is acquired by a company, the main goal of marketing is to maximize the revenues a customer yields for the company (assuming that there is a stable relationship between revenue and profit).

The three primary factors that contribute to total revenues generated by a customer are:

Time (how long a customer remains an active buyer).
Buying frequency (how often the customer buys a product from the company).
The monetary value of purchases (how much money a customer spends in their lifetime purchasing from the company).

Thus, maximizing the value of a customer means increasing the time × purchase frequency × monetary value equation.

How to Achieve Customer Value Maximization?

Providing customers with sought-after products or services at competitive fees and excellent customer assistance is the best way to guarantee that a customer stays loyal to a company for the long term.

Excellent customer service start first by understanding the problem. This is why all efforts should be deployed to diagnose the customer's issues rather than deploying efforts to sell upfront.

A successful business's first aim is to educate its future customers on the problem that they might be going through and to lay the foundation for a possible solution.

Effective marketers should always leave the decision-making freedom to the customer. This way, a customer will feel more compelled to purchase.

The promised solution should match the marketing efforts. Your offer should solve the problem. Otherwise, customers will feel disappointed, which is terrible for branding.